Expect a half-hearted apology and nothing to change.
Update: the BBC's interest has meant that this issue has finally seen some coverage in gaming media. Gamespot and Eurogamer have run stories, and MCV has picked up the news too. Most stories originated from a NeoGAF thread and didn't do any more research until posters from RLLMUK contacted them. This blog has been linked to from a few stories now. Welcome, all!